CURRENTLY KNEE DEEP IN R&D
BOOQ BRAND STORY
Born from a passion for sound excellence and innovative design, booq is the culmination of years of experience, creativity, and a desire to disrupt the status quo in the world of loudspeakers. Behind booq is 21dB, a company renowned for its expertise in sound system installations and its deep understanding of customer needs.
At 21dB, we saw an opportunity to challenge tradition, both in how speakers sound and how they look. Drawing from our years of experience working with top-tier brands and addressing the challenges of sound system installers and end-users, we envisioned a speaker that redefines industry standards.
WHY GEOMETRY MATTERS
Conventional box-shaped speakers are not only aesthetically uninspiring but also limit sound quality due to internal resonances caused by parallel sides.
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By adopting a heptagonal shape, booq achieves a cabinet design that removes these resonances, resulting in higher efficiency and unparalleled sound clarity.
This geometry is not only functional but also visually striking, bringing a fresh, disruptive aesthetic to the industry.
LEVERAGING DECADES OF EXPERIENCE
With years of experience installing speakers in diverse environments, 21dB understands the frustrations faced by installers and the expectations of end-users.
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We’ve worked with some of the best brands in the industry, and this expertise has driven us to aim higher. We knew we could create a speaker that not only sounds better but also addresses the practical needs of both integrators and businesses.
A REGIONAL FIRST
As the first loudspeaker brand manufactured in the MENA and GCC region, booq fills a significant gap in the market.
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This first-mover advantage allows us to offer locally tailored solutions, reducing lead times and costs while supporting regional innovation.
SUSTAINABILITY AND INNOVATION
booq is not just about sound and design—it’s about responsible innovation. By embracing 3D printing techniques, we’ve created a manufacturing process that is more affordable and environmentally conscious. Using 100% recyclable materials, we’ve taken a bold step toward sustainability, ensuring that our loudspeakers leave a smaller environmental footprint without compromising on performance or quality.
THE ESSENCE OF BOOQ
We believe that great sound should be matched by great design. Our mission is to revolutionize the commercial sound system industry with speakers that sound exceptional, look extraordinary, and are built responsibly.
Whether it’s the geometry of the heptagon, the clarity of the audio, or our commitment to sustainable practices, every element of booq reflects our belief in pushing boundaries and creating something truly exceptional.
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